Felipe Rapucci

Born in São Paulo, Brazil, from a young age, art has always been a big part of who I am. I started tattooing when I was 15 years old, practicing on pig skin and close friends, long before I ever stepped into a professional studio. Over the years, I’ve had the privilege of working alongside incredible artists from all over the world, opening my own international shop was a dream, eventually i made New Zealand my home.

Throughout my career, I’ve been lucky to receive recognition at several international tattoo conventions, including awards for best in show and multiple category wins. But for me, it was never about trophies—it’s about the connection with people, the stories we share through ink, and the constant pursuit of improving my craft. Every piece I do, I treat with the same respect and care as if it were my own.

Now, through LAXXY, I’ve expanded my creative journey into the world of technology and business. My focus is on building tools and systems that support everyday people—especially artists, small business owners, and those who are often overlooked. I’m passionate about using innovation to make a real difference, whether that’s helping someone automate their bookings or giving young people a second chance through meaningful work.

Everything I’ve built so far—my art, my businesses, and the projects I’m working on—all come from the same place: a desire to help, to create, and to leave something behind that matters. I’m still learning, still growing, and always open to connecting with others who want to do the same.